TK-Link
Our services

International Business
Solutions

Helping Asian brands and manufacturers enter Germany and Europe through market-entry strategy, distributor search, B2B channel development and local market development.

01

European Market Entry & Strategy

We help Asian brands and manufacturers decide where and how to enter European markets. Our work brings together customer demand, competitor positioning, pricing and distribution options to inform a practical entry strategy and priorities for implementation.

  • Market research and commercial opportunity assessment
  • Industry, competitor and customer analysis
  • Market-entry feasibility and product-market fit
  • Product positioning and go-to-market strategy
  • Distribution model and channel assessment
  • Country selection and phased European expansion planning
02

Distributor Search & Business Development

Finding the right commercial partners is central to establishing a presence in Europe. We support Asian manufacturers and brand owners with European distributor search, business partner identification and B2B sales channel development, followed by the coordination and follow-up needed to develop the market.

  • Partner criteria and target-channel definition
  • Distributor, importer and commercial partner mapping
  • Partner shortlisting and suitability assessment
  • Retail, wholesale and specialist B2B channel evaluation
  • Commercial introductions and negotiation support
  • Partner follow-up and local market development planning

European Distributor Search

Identify and assess potential distributors and importers against your product category, target customers, geographic priorities and commercial requirements.

B2B Sales Channel Development

Evaluate routes to business customers, define partner roles and develop a channel plan aligned with your positioning, pricing and resources.

Business Partner Identification

Identify relevant commercial partners, assess their fit and support introductions, discussions and cross-cultural business communication.

Local Market Development

Support partner follow-up, coordinate agreed development activities and use market feedback to refine your approach in Germany and across Europe.

03

Brand Development & Localization

We help brands translate their strengths into a proposition that European buyers can understand and evaluate. Advice covers positioning, pricing, product presentation and marketing, with attention to the needs of distributors, business customers and end users.

  • Brand positioning for European markets
  • Customer and consumer insight research
  • Product messaging and communication adaptation
  • Pricing strategy and competitor benchmarking
  • Localized product and sales presentation
  • Marketing strategy and digital marketing planning
04

Cross-Border E-Commerce Advisory

We assess how online sales can support your European expansion and complement your distributor or retail strategy. This includes evaluating Amazon and other European marketplaces, comparing operating models and planning the resources and partners needed to support the chosen channels.

  • European e-commerce opportunity assessment
  • Marketplace selection and commercial strategy
  • Online distribution and channel planning
  • E-commerce operating model advisory
  • Digital sales channel development
  • Operational partner identification and coordination
05

International Trade & Supply Chain Advisory

We help businesses plan and coordinate the operational arrangements behind cross-border trade. By reviewing sourcing, product flows and service-provider options, we support supply-chain decisions that reflect your distribution model, service requirements and stage of market development.

  • Import and export process planning and coordination
  • International sourcing and supplier evaluation
  • Supply chain review and optimization
  • Logistics and warehousing strategy
  • Fulfilment and distribution partner coordination
  • Cross-border process review and improvement
06

Regulatory & Market Readiness Coordination

Product requirements depend on the category and destination market. We help identify the questions that need to be resolved, organize documentation and labelling preparation, and coordinate input from independent compliance and certification specialists as part of your launch planning.

  • Initial review of European product-entry requirements
  • Identification of relevant EU product compliance obligations
  • Coordination with independent compliance and certification specialists
  • Product documentation and labelling preparation support
  • Market-readiness priorities and launch planning
A complementary direction

European Business
Expansion into Asia

We also support German and other European companies exploring China and other Asian markets. Assignments can include market research, partner identification, cross-cultural business communication and business development advisory.

The scope is tailored to your target market, commercial objectives and stage of expansion.

Discuss your Asia objectives   ↗
Your next market starts with a conversation

Let’s explore what’s next
for your business.

Tell us about your business, your target market and your ambitions.

Start a Conversation